TASK 3: Ways to Promote Tourist Atrraction

Group: STARLIGHT

1. Indriani Oktaviyanthi

2. Novilia Ningrum

Tourism is an important pillar in almost every country’s economy. While some countries are really good at promoting themselves, others need some serious work.

Host a Blogger Trip

If you do not have an internet presence, you are missing out on countless opportunities. One of the best ways to generate this online presence is through blogger outreach. By hosting bloggers in your country you can have them promote your tourism industry on the internet with articles and hashtags on social media.

Have a Modern Looking Website

It is no secret that having a professionally renovated website is key to drawing in the contemporary tourist. People want to see high quality photographs with detailed descriptions and cost breakdowns before they make a decision on where they want to travel. Be sure to have your website professionally designed and maintained in order to draw in the most traffic.

Create a Social Media Presence

With the advent of social media come entirely new strategies with regards to marketing. Being present as a business on social media is key to getting more eyes on your services and products. While it may be tempting to self-promote in every post, it is better to adhere to a 1-7 rule. After every one promotional post be sure to input seven informational content posts without too much promotion. You will gain more followers with valuable content and be able to promote yourself better in the process.

Utilize Online Booking and Payment

The value of online reservations and payment are highly underrated. If individuals can pay for their hotel room as well as book recreational activities online they will be far more likely to be interested in your area. Keep in mind, a great deal of people work a 9-5 day and may have a very difficult time contacting your company within business hours. Offering 24 hour booking and payment encourages tourists that you are accessible and up-to-date.

Take Advantage of Search Engine Optimization

Modern SEO is the best way to promote your website online. You may have the best looking site with all amenities but if traffic is not coming your way it will be useless. SEO utilizes embedded links and keywords to get you higher rankings on search engines. By getting higher in the rankings on search engines you will be more visible to relevant traffic.

Event Promotions

A local event, held annually over a weekend or for a longer stretch, can bring visitors to your town in droves. Event promotions are specifically good during the offseason as a means to generate extra tourism dollars. Some of the events you can put on-- as long as you have the infrastructure to support them -- include:

• Music festivals

• Storytelling festivals

• Art festivals

• Wine and beer festivals

• Specialty conventions

• Custom car shows

Create a unique slogan

If you come up with a slogan, but its possible to remove your town’s name and plug in another town’s name, it is not a unique slogan. Avoid common buzzwords like “explore” “discover” “center of it all” “something for everyone” “best kept secret.”

Do a promotional draw or contest

Get the attention of tourists by offering them a free incentive to explore the town. Create a scavenger hunt around the town and offer a prize to the winners. Offer a complimentary stay at a popular attraction to visitors who enter a draw or a survey about the town.

Bibliography

http://economicdevelopment.org/2015/07/5-best-marketing-strategies-to-promote-tourism-in-your-area/

https://bizfluent.com/how-2174572-promote-tourism.html
https://www.wikihow.com/Promote-Tourism