8 Steps to Attracting New Customers

Step One: Get Clear On Who You’re Targeting

Before you begin any marketing, you must find your target audience. Do your research and discover who your products or services can help the most. Without a clear understanding of exactly who you’re targeting, your marketing can’t be effective.

Specializing your approach will definitely help your conversion rate. It may make you nervous to think of narrowing your options, but it’s the first step in attracting more long-term clients. Here’s one more benefit to narrowing down your focus: each time you specialize a little more, you’re able to charge more for your services.

Step Two: Understand What They Really Want Emotionally and Logically

Once you’ve identified your best target audience, it’s time to learn what they really, really want. What do they dream of accomplishing? What keeps them awake at night?

There’s no point in marketing your products if you aren’t sure what your target market wants. Here’s a key concept: people buy what they want, not what you think they need. Get to know your market and you’ll find making sales much easier.

Step Three: Package What You’re Offering Toward Desired End Results

Because you understand your market so well, you know the desired end result they’d like to achieve. The closer you get to that desired end result, the better you’ll do in business. Package your products toward that result, so that you’re always meeting the needs of your clients.

When you’re really tuned into the needs of your target market, you’ll experience the rush of business running smoothly. You’ll stop having to push and shove to make sales and see how it all flows together—the needs of a group of people, and products packaged to meet those needs. What’s the takeaway? People don’t buy because they understand something, they buy because they feel understood.

Step Four: Create an Irresistible Offer

What, exactly, are you delivering with your products, and what must the client give in return? To be effective in marketing, you need to be able to answer that question in one sentence. Here’s an example: “Give me ten minutes per day and I’ll give you the body you’ve always wanted.”

You want to state your offer in a compelling way that has people raising their hands to say “I want that!” Work on developing your one-sentence offer; it will form the basis of all your other marketing.

Step Five: Go Find Your Target Audience

Where do the people most likely to buy your products hang out? Do they congregate on online discussion forums? What publications do they read? Which organizations do they join?

If you’ve done good market research in the previous steps, you’ll already know the answers. Now, go out there and make your irresistible offer to them in ads, talks, comments on forums and whatever way you can that makes them affordably reachable.

Step Six: Practice Great Follow-up

You’ve done your research, created great products, packaged them to meet the needs of your target audience, and made your offer where they congregate. To maximize all the hard work you’ve already done, you must follow-up consistently.

What’s the best way to make sure that happens? By automating and systematizing as much of your follow-up as possible. Here’s the rule: Always follow up, and find ways to make it automatic.

Step Seven: Close the Sale

This one gets stepped around so often, and that’s a shame, because it’s essential if you want to succeed. Learn how to ask for their business. For some companies, that might mean a face-to-face meeting, and for many others, the entire sales process can be automated. Unless money changes hands, you’re not really in business.

Whichever way you chose to close, you must give your prospects enough information that they can buy with confidence. Automate that information-sharing as much as you can, with web pages, sales letters and brochures, so that you can expand your impact in less time.

Step Eight: Make Additional Offers

The bulk of your profits are going to be made from additional sales to satisfied customers. You’ve already built a relationship with them and they know you can be trusted. Create products you can offer them as you continue to listen and hear what solutions they need.

These long-term clients give your business stability, and you’re not out chasing new clients constantly. Learning to make additional offers will make the difference in whether your business lasts.

Following the eight steps puts you on the path to attracting new clients and earning more income. Keep working through them until you’ve perfected your products and your offer. Automate as many of your processes as you can, and don’t forget to offer additional products to satisfied customers. By doing so, you’ll be on the road to the income you want.

Source: https://www.businessknowhow.com/marketing/attractclients.htm

THE FIVE TYPES OF NEGOTIATORS OUTLINED

Competitors

Competitors are assertive and uncooperative. There is a strong desire to satisfy the individual’s needs vs. a weak desire to satisfy the needs of others. Competitors negotiate to win. They know when they’re right and won’t hesitate to let others know that their decision is best. It is best to use a competitive negotiating strategy when making a quick decision for an emergency, defending an unpopular opinion and protecting oneself from others who seek to take advantage of nonassertive/noncompetitive behavior.

Accommodators

Accommodators are unassertive and cooperative. They are the opposites of competitors. During a negotiation, an individual will often sacrifice the fulfillment of his or her own needs in order to satisfy the needs of another person or a group. Accommodators can and will use negotiations to build stronger relationships. They will negotiate to solve another person’s or group’s conflict instead of their own. It is best to use an accommodating negotiating strategy to avoid a disruption. Accommodators will acquiesce when they know they are wrong to show that they are reasonable/cooperative, and when an issue being discussed is much more important to another person than it is to them.

Avoiders

Avoiders are unassertive and uncooperative. The need to satisfy themselves, and others, is very low. They do not like the negotiation process at all, and tend to avoid it if they can. They will sidestep negotiations and/or postpone them until a better time, and will withdrawal from any negotiations that seem threatening or aggressive. Avoiding a negotiation is a good strategy to use when more information is needed to make a decision, other issues are more pressing and different parties can better handle the situation.

Collaborators

Collaborators are assertive and cooperative. They are the opposite of avoiders. Collaborators will negotiate to find a solution that satisfies their concerns. Collaboration between two or more parties can involve exploring a disagreement to gain a new perspective. Use a collaborative negotiating strategy to find an integrative solution, merge different perspectives together and build commitment to a solution by including other points of view and concerns.

Compromisers

Compromisers are moderate in both assertiveness and cooperativeness. Negotiations are done in order to satisfy all involved parties as much as possible. When negotiating, compromisers aren’t as aggressive as competitors, but are more assertive than accommodators. They will address an issue instead of avoiding it, but they will not negotiate in depth as much as a collaborator will. It is best to compromise during a negotiation when each party has equal power and is strongly committed their idea, and competition and/or collaboration has failed. Negotiators should also compromise to reach a temporary or permanent solution when time is a pressing factor.
By understanding the different ways people negotiate, the amount of conflict that occurs can be reduced. If an individual knows what type of person they will be negotiating with, they can plan and/or adjust accordingly.

Some types of negotiations are better than others. A compromiser and a competitor will have an easier time negotiating than a collaborator and a competitor. Over the next few months, The Ambulatory M&A Advisor will provide more articles outlining circumstances, real-world examples and how to handle them.


Source: http://www.ambulatoryadvisor.com/breakdown-five-types-negotiators-outlined/

What makes a good meeting?

Meeting formats do, of course, vary widely. Whether large or small, person-to-person, in a conference room or via web-based chat rooms, meetings can be efficient communication tools when thoughtfully conceived and well-managed. But successful meetings don't happen all by themselves. Here are 5 steps to great meetings:

1: Consider your desired outcome.

Before you reserve a room and send out invitations, take a few moments to consider why you want to call your meeting in the first place. Who should be present? What outcomes do you expect as a result of the meeting? What impact do you hope to have? As with any tool, meetings yield desirable results only when their limitations are taken into consideration.

A timely email, picking up the phone, or a quick visit to someone in the lab might get you what you want much more quickly and efficiently than organizing a meeting. When mismanaged or poorly run, meetings can be counterproductive, distracting, and a waste of time and money.

2: Create an agenda.

Once you clearly understand the reasons for your meeting and your intended outcomes, create an agenda. Clear agendas drive successful meetings. The agenda not only tells people what to expect, it outlines topics of discussion, sets the context and scope, lists key issues, and states desired objectives.

When sent out before the meeting, an agenda permits you and others to prepare. Avoid wasting valuable meeting time--distribute information beforehand. If appropriate, ask for input and have your most current agenda visible during the meeting. It helps keep the meeting focused and references the most current information.

3: Identify and invite key participants.

Identify key people you need in the meeting. Include anyone you believe will help you get the information and results you need-;no more and no less. This list is easier to compose once you have an agenda completed. Avoid excluding knowledgeable people based on politics. Include any people, groups, or departments that you're certain will be affected by your meeting. Have a plan for distributing your results to those who were present--and also to anyone invited but unable to attend.

4: Present the issues and stay focused on the goal.

Begin and end your meeting on time. Make sure you have any tools, data, and reports you need readily available before your meeting starts and put it in the meeting space in advance. Don't waste meeting time hooking up equipment, checking connections, or looking for files on your laptop if these tasks can be completed earlier.

People will appreciate your efforts to conduct an efficient meeting that ends on time or earlier than scheduled. Once you start, set a good example by speaking clearly, respectfully, and constructively. Encourage all meeting participants to contribute to the meeting--if someone isn't actively participating, the meeting is probably a waste of time for them. Move your meeting along by sticking to your agenda. If discussion goes off topic, or becomes personal and unconstructive, refocus.

Identify topics for escalation and possible off-line discussions for a later time. Animated or heated discussion during meetings can be constructive and quite productive as long as it does not become personal and off-topic.

5: Wrap-up the meeting.

Once the agenda has been covered, or your allotted time is up, wrap up the meeting. Avoid the urge to continue by addressing any new issues that may come up. The wrap-up officially closes the meeting. It confirms, clarifies, and recaps what was discussed--and everyone's understanding of the situation or goals.

Confirm whether or not your meeting has fulfilled your objectives. If it turns out that your meeting has left you with additional questions, identify any new topics, suggest further action, escalate your concerns, or reschedule follow-up meetings as needed. After the meeting, distribute notes and minutes to those on your distribution lists in a timely fashion. As a final thought, solicit feedback from others.

Source: https://www.inc.com/peter-economy/5-steps-to-great-meetings.html

Pengertian Komunikasi Bisnis Beserta Tujuannya

Komunikasi sangat dibutuhkan dalam segala aspek kehidupan salah satunya dalam bidang bisnis. Pengertian komunikasi bisnis secara umum ialah pertukaran informasi atau hubungan timbal balik antara dua orang atau lebih dengan bahasa yang sepakat dipahami oleh bersama dalam bidang bisnis. Komunikasi yang baik dapat menunjang keberhasilan suatu bisnis.

Komunikasi dianggap berhasil jika tujuan yang ingin disampaikan komunikator (penyampai pesan) diterima dengan baik oleh komunikan (penerima pesan) tanpa adanya misunderstanding (kesalahpahaman). Oleh karena itu bahasa yang digunakan harus sama-sama dipahami baik oleh kedua pihak agar tujuan yang ingin dicapai dapat terlaksana.

Pengertian dan Tujuan Komunikasi Bisnis

Beberapa ahli menyampaikan pendapat yang berbeda mengenai pengertian komunikasi bisnis. Akan tetapi pada hakikatnya adalah sama. Rosenbalt berpendapat bahwa komunikasi ialah proses pertukaran gagasan, informasi, pesan dan lain-lain antara dua orang atau lebih dengan menggunakan media sinyal atau tanda tertentu untuk mencapai satu tujuan. Sinyal atau tanda yang diberikan oleh komunikator harus dimengerti oleh komunikan dan timbal balik dari komunikan juga harus dimengerti oleh komunikator.

Sedangkan menurut Djoko Purwanto pengertian komunikasi bisnis adalah hubungan dalam bisnis dalam berbagai bentuk baik verbal maupun non verbal untuk mencapai satu tujuan. Hubungan verbal dilakukan melalui lisan dan hubungan non verbal diperantarai oleh media tulisan seperti surat, memo, dan sebagainya.

Hunghess dan Kapoor menyampaikan pendapat yang berbeda. Menurut mereka komunikasi bisnis dilakukan oleh perusahaan individu yang diatur dengan baik untuk menjual barang dan jasa serta menghasilkan keuntungan. Dengan komunikasi bisnis suatu perusahaan dapat mengetahui dan memenuhi kebutuhan konsumennya secara keseluruhan.

Berdasarkan pengertian komunikasi bisnis di atas dapat disimpulkan terdapat tiga tujuan utama dalam komunikasi bisnis, yaitu informing, persuading, dan colaborating. Bisnis yang berhasil adalah bisnis yang telah mencapai ketiga tujuan tersebut. Berikut ini tujuan utama dari komunikasi bisnis.

1. Informing 

Tujuan yang pertama ialah informing atau memberikan informasi. Dengan komunikasi bisnis sebuah perusahaan dapat menyampaikan informasi mengenai informasi perusahaan tersebut kepada klien dan konsumennya agar tertarik pada perusahaan tersebut. Dapat dikatakan pula bahwa proses pemberian informasi ini merupakan salah satu teknik pemasaran agar perusahaan lebih dikenal dan barang atau jasanya dapat diterima dengan baik.

2. Persuading

Tujuan yang kedua ialah persuading atau memberikan persuasi. Persuading ini bertujuan agar terjadi pertukaran pendapat, gagasan, ide, atau informasi diantara kedua belah pihak untuk mencapai satu tujuan. Persuasi dibutuhkan agar tidak ada pihak yang merasa dirugikan dalam bisnis. Maka dalam hal ini kedua belah pihak sama-sama mendapatkan keuntungan.

3. Collaborating 

Tujuan akhir dari komunikasi bisnis ialah collaborating atau melakukan kolaborasi atau kerja sama. Setelah memberikan informasi yang jelas mengenai perusahaan dan melakukan negosiasi atau pertukaran dengan perusahaan lain atau konsumen dapat terjalin kerja sama.

Jika proses komunikasi dilakukan dengan baik ketiga tujuan dari komunikasi bisnis tersebut dapat dicapai. Setelah 3 tujuan tersebut tercapai maka kepercayaan klien dan konsumen terhadap perusahaan dapat terbangun. Semakin tinggi kepercayaan yang diberikan terhadap suatu perusahaan, semakin besar pula kesempatan untuk menjalin kerja sama dan semakin besar pula keuntungan yang akan didapatkan. Pengetahuan mengenai pengertian komunikasi bisnis dan tujuan yang dapat dicapai dengan komunikasi yang baik tersebut harus dimiliki oleh pemimpin perusahaan agar dapat menjalin hubungan yang baik dengan karyawan, klien, maupun konsumennya.

BIBLIOGRAPHY

https://pengertiandefinisi.com/pengertian-komunikasi-bisnis-beserta-tujuannya/

TUJUH RAHASIA KOMUNIKASI BISNIS DALAM BAHASA INGGRIS

Apakah Anda tahu bagaimana caranya diperhatikan di tempat kerja? Komunikasi adalah salah satu keterampilan penting di tempat kerja, namun kesukesesan bukan hanya tergantung pada apa yang Anda katakan, namun bagaimana Anda mengatkannya.

1. Bersikaplah profesional. Terlihat profesional adalah langkah pertama untuk bisa bersikap profesional, orang akan lebih serius menanggapi Anda jika penampilan Anda baik. Ini juga berlaku untuk sikap tubuh, jadi tataplah mata orang yang Anda ajak bicara dan juga jagalah postur tubuh Anda, jika tidak Anda akan terlihat kurang percaya diri.

2. Menjalin hubungan dengan lebih pribadi. Ingatlah nama orang dan mereka akan mengingat Anda. Sebisa mungkin hindari memanggil seseorang dengan sebutan "Dear Sir/Madam". Ingatlah bahwa melakukan berbisnis adalah membangun hubungan.

3. Bersikaplah formal, tapi bukan kepada staf Anda. Jika Anda bersikap terlalu formal, maka orang tidak akan bisa bersikap nyaman disekitar Anda. Bersikap terlalu santai juga akan membuat orang lain tidak menganggap Anda dengan serus. Yang terbaik adalah tepat berada di tengah.

4. Berbicaralah dengan jelas dan ringkas. Langsunglah ke akar permasalahan dengan segera dan tidak usah berputar-putar dengan kata-kata, jangan menganggap bahwa orang yang Anda ajak bicara tahu Anda dan mengapa Anda menghubungi mereka - mereka mungkin perlu diingatkan latar belakang permasalahannya.

5. Membalas surat dengan cepat. Beritahu bahwa Anda telah menerima email penting atau telepon, dan jika Anda pergi lebih lama dari sehari, beritahu mereka bahwa Anda akan berada di luar kantor.

6. Bersikap tenang. Dalam pekerjaan apapun, situasi sulit akan muncul. Kehilangan temperamen tidak akan membantu Anda, bahkan akan memperumit keadaan. Tunjukkan bahwa Anda dapat mengatasi ketegangan, dan orang lain akan melihatnya dan membari Anda tanggung jawab yang lebih besar di masa yang akan datang,

7. Tetap diam dan dengarkan! Komunikasi adalah dua arah. Dengarkan pendapat orang lain, jangan menyela saat orang lain bicara, dan jangan abaikan kritik. Kita semua pernah berbuat salah dan rekan kerja kita sering memiliki saran yang baik. Juga, orang akan lebih senang mendengarkan Anda jika mereka lihat Anda juga mendengarkan mereka!

Bibliography

https://www.ef.co.id/englishfirst/english-learning/tipsbelajar/rahasia-komunikasi-bisnis.aspx

Me and My Fangirl Life

Hello,

Welcome to Me and My Fangirl Life 

My name is Novilia N., you can call me Novi, Lia, Novilia, or Nopi whatever you want. I live in Depok near my campus, not UI but Gunadarma University. I was born in Jakarta on November 1996. I'm writing this because of the assignment hehe. Sorry for my grammatical error, i know i'm not good at writing in English. Please don't hate me:) Ok let's talk about myself.My life is about fangirl, that's my hobby. It started when i was in Junior High School. My friend brought me in "Fangirl World" and i can't get out from that TILL NOW! i love being fangirl though difficult and I always spend money for my idols but, i never regret it cause i love my idols' music. Yep i love music, i really love music. I always listen to music when I'm in bad mood, doing my assignments or tasks, or doing nothing.


In Junior High School, i loved Jonas Brother, Miley Cyrus, Demi Lovato, Selena Gomes and ofc Justin Bieber. I was Smiler (Miley Cyrus fandom) and Belieber (Bieber fandom). I really love their songs especially Miley when she was in Hannah Montana like Best Of Both Worlds, 7 Things, Party in the USA, Breakout and more. About Bieber i love One Time, U smile, Baby and more. I'm not going to tell why I got out of their fandoms :D

After Bieber there's popular group from The X factor UK, yep yep i love them TILL NOW!! Who? yes the one and only One Direction everybody. Thanks What Makes You Beautiful, you have brought me. Welcome to Directioner World. I bought all of their albums, i'm too crazy because of 1D. Some people love their songs too not only me and the fans. I REALLY LOVEEEE THEM! Before their hiatus, i came to their concert in Jakarta thanks god! and i couldn't hide my happiness that time. THEY WERE SO AMAZING AT THE CONCERT!! that's the first concert I've ever came in my life. I'm so proud being Directioner (1D fandom). Thanks to the promoter who brought them to Indonesia.

Ok let's move on to my second Fandom. Welcome to KPOP World!!Yes I'm Kpopers. Don't hate me please! Cause I'm happy in this Kpop World. I'm Carat :") yep SEVENTEEN from Pledis! Thanks Adore U, you have brought me. Guys, they are so talented and their songs are so good trust me. They called self-producing idol group because they make their own songs, how cool! My bias are Vernon and Hoshi hehe. I came to their concert in Jakarta oh my god on September 23rd, 2017. That was my first Kpop concert and thanks God I could see them, they're so energetic at the stage. I want to go to their concert again but my money and my parents will not support me, how sad!

THANK YOU for reading my journey being a Fangirl. 

Sorry for my grammatical error.

Bye!

TASK 6: How to be a Tour Guide

GROUP : STARLIGHT

1. Indriani Oktavyanthi
2. Novilia Ningrum

A tour guide a person who guides groups or individual tourists to show them and interpret the cultural and natural heritage of the area they visit; a person who also posses knowledge of contemporary social and political life of a specific area. Below is how to become a tour guide.

1. Looking for Opportunities

• Look online for a variety of job postings. Tour guides work at parks, historic homes, sightseeing companies, cruise ships, and many other locations. Consider where you’d most enjoy working. Narrow your search to those types of positions.
• Take tours to see which ones you like. In order to decide where you want to work, attend a variety of tours. Go to museums and historic homes in your area and book a tour on a sightseeing bus. Make note of the pros and cons of different kinds of tour guide jobs.
• Take notes to record your thoughts about different tours. When you go on tours, be sure to bring a notebook with you to keep track of your thoughts about the experiences.
• Check out tour guide associations’ websites. Many cities, countries, and regions have professional organizations of tour guides.
• Visit your local travel agency to pick up brochures. Travel agencies may partner up with local sightseeing companies for advertising. 
• Contact major sightseeing companies in your area. Especially if you live in a big city or even a larger town, there are probably sightseeing companies right down the road from you. Get in touch with these companies via email or phone and ask whether they’ve got openings.

2. Getting Hired

• Pass any necessary exams for your area. Many cities and countries require tour guides to pass exams before they can lead groups. Some sightseeing companies may require you to pass this exam before you even apply for positions. 
• Get training to gain experience and contacts. Professional tour guide associations and groups like the International Guide Academy in Denver, Colorado offer classes to professionalize guides. 
• Take classes in relevant fields to expand your knowledge. If you live near a local university or community college, check out the course listings. If there are offerings in linguistics, leadership, hospitality, and/or tourism, register. 
• Get a hospitality or tourism degree if you can afford it. While a degree like this won’t guarantee you a job as a guide, it’ll show your potential employers that you’ve got some basic skills in the field. 

• Apply for positions online or in person. Once you’ve chosen a few different companies that you’d like to work for, fill out their applications by going online or picking up a paper application from the company. You’ll need to provide your contact information, employment history, a few good references, and a resume.

• Be prepared to answer tailored application questions. Tour guiding companies will want your application to show that you’re ready to be a tour guide. Their questions may be designed to see how you’ll handle crises, to check if your personality is right for guiding, and to make sure you’re excited to be a tour guide.

• Accept the best offer you receive. If you’re lucky enough to receive multiple offers, make a pros and cons list. Consider the locations, work hours, and salaries.

3. Meeting the Challenges

• Embrace being around people when you’re working. Being a tour guide means you need to be a people person. Be prepared to answer questions constantly, handle difficult personalities, and herd groups of people around interesting sites and locations. 

• Absorb and memorize lots of information to be a good guide. Your primary job is to give people interesting facts about the places you visit. Take time learning about those places. 

• Act fast when something goes wrong. When you’re coordinating people, travel plans, and site visits, there’s a lot of opportunity for crisis! Don’t panic if someone gets sick, your tour bus breaks, or a park randomly closes for the day. 

• Be prepared to be a freelance worker. One of the hardest aspects of being a tour guide is that you’re usually hired as a temporary worker.

• Put your needs last when guiding a group. Remember that your group is on vacation, and you’re at work.

• Understand the physical requirements. Being a tour guide requires you to be on your feet and walking around most days. You’ll need to be physically healthy and fit to keep up with the rhythm of this work life.

• Be a storyteller to make facts interesting to your audience. To keep your tours moving and engaging, tell stories. Don’t just recite a list of names, dates, and events. Give your audience something to grab onto by narrating short stories at different spots along the tour with beginnings, middles, and climatic endings. 

Educational Requirements to Become a Tour Guide

Depending on the employer, you likely won’t need post-secondary education to become a tour guide. Of course, having post-secondary education can be of substantial value, both in setting your resume ahead of the pack, and in providing you with skills, knowledge and competencies that can be applied to a career as a tour guide. Classes in linguistics, leadership, team building, public speaking, hospitality and tourism will help you quite a bit in this career.

The job of a tour guide also requires knowledge that isn’t necessarily taught in colleges or universities. This knowledge typically includes first aid and CPR training, specific knowledge of the area or establishment being toured, or subjects related to the tour such as local cultural information.  Much of this knowledge is typically either acquired through a brief training course prior to commencing the employment term, or it is acquired on the job. 

Tour Guide Job Description

Tour guides are responsible for escorting individuals and groups of people on tours. They must find out about the groups and individuals they will be guiding in order to select points of interest and provide commentary that is appropriate for their age and interests.

Tour Guide Job Duties

• Receive information from tour manager concerning the age, interests and other relevant information about the tourists

• Greet tourists and describe the content and length of the tour

• Conduct tours of cities, landmarks, local points of interest, historical sites and other locations

• Provide information about the area, including facts that may be of interest to the group

• Distribute information and promotional materials to tourists

• Answer any tourist questions

• Ensure that tourists adhere to rules and regulations of tour company and specific destinations

• Implement emergency evacuation procedures if necessary

Who Hires Tour Guides?

Tour guides may be employed on a seasonal, full-time, part-time or volunteer basis by the following types of organizations:

• Tour operating companies

• Wildlife parks

• Amusement parks

• Museums

• Historical sites

• Cruise ships

• Self-employed

Bibliography

https://www.wikihow.com/Become-a-Tour-Guide

http://youthfortourism.eu/meetings/trikala/how-to-be-a-good-tour-guide

https://www.academicinvest.com/arts-careers/linguistics-careers/how-to-become-a-tour-guide